How Many Social Media Platforms You Should Be On

We get it, social media is a lot. With plethoras of platforms to choose from it can be quite daunting to know which ones to select for your business.

So why put more on your plate by trying to have it all and post across every platform? 

Answer -  you definitely shouldn’t be biting off more than you can chew.

If you’re a small biz, pick two of your favourite platforms and get started with those. We say favourite, as you’ll have more knowledge of working on these apps vs ones you know less about (don't be scared of TikTok!) You'll also need to consider where your audience spends time; you might be wanting to target a more mature audience who might not necessarily have an Instagram account, so keep this in mind!

Here’s a breakdown of the top-used platforms - and what they tend to be used for. 

Facebook - asking what people think 

Instagram - sharing visual/inspirational content 

Tiktok - entertaining content

YouTube - educational content

LinkedIn - networking b2b content

Pinterest - brand-building content 

Twitter /  X - live and news-type content

That's not to say you can’t be entertaining or educational on other platforms, but these are loose guidelines to help you figure out which platform to pick based on its original concept. 

People often forget about Facebook or use it as a good reminder for birthdays or to check up on memories. But the fact is it has the highest amount of monthly active users and, at 3.05 billion users, you should be tapping into this audience! 

Start with regular posting in your brand colours and TOV on your chosen platforms.

Get into batch creation and scheduling, as this will save you a lot of time.

When you're comfortably cooking nicely with your platforms, think about what it is you want to achieve from social media. Which platform would help you achieve this goal? Go back to the list above, and if it's not a platform you're already using, it's time to sign up and and get your content out there!

DYK we offer content creation packages? Pick your platforms, secure your usernames and let us get cracking with the content for you! 

Or, if you need more full-time help, get in touch about working with us as an agency.