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the black friday bible
Help your clients navigate the busiest time of the year and maximise sales with the ultimate Black Friday Bible.
What's included in the Black Friday Bible?
- 27 post ideas and when to post them
- 4 ideas to increase awareness without paying for ads
- How to look after your VIPs on Instagram and via email flows
- Guidance on how to avoid devaluing your clients' brands
- General tips and advice
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FYI: Black Friday planning and creating takes time, so we recommend starting in August/September.
Download nowthe guide you need to smash black friday
the Black Friday lowdown
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In 2024, UK consumers spent over £7.1 billion during the Black Friday period - it's a BIG time for shopping. Leading up to the end of November, people aren’t just willing to spend money, they're expecting to - and excited about it.
One of our clients saw a 22% increase in sales vs. the same period the previous year. And if we're comparing 2023 to 2022 where they didn’t discount for Black Friday, they saw a 60% increase, with orders going up 102%. Crazy numbers. Good job, team!Â
As you can see, it’s a seriously lucrative time for businesses, whatever the size - and super important you maximise that potential on social media.
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which social media managers is this for?
- The ones looking after small e-commerce businesses
- The ones looking after small brick-and-mortar retail stores with an established digital presence
- The ones struggling to navigate Black Friday and other sale periods
- The ones finding it tough to turn audience members into conversions
- The ones who want results that’ll impress their clients and attract new ones
why do I need this?
Times like these can feel super overwhelming, especially if you or your clients haven't navigated Black Friday before. There's so much pressure to drive sales, while making sure you don’t cheapen the perception of the brand.Â
You don’t just need ideas, you need a solid plan that works - and the Black Friday Bible is just that. It's an instantly accessible download that includes everything you need to create standout content and get great results.
Faith, Masters by TWO1 co-founder. Social proof is crucial but Masters is new. We're working with local freelancers to gain valuable feedback and (hopefully) good reviews. If you subscribe, we'll also ask you. So we'll update the website as reviews come in!Â
but just know, you're in safe hands
Here are some of brands we've worked with over the last 10 years
faqs
Why is it so cheap?
Should my small business client run a Black Friday sale?
What if I don't do email marketing?
How do I get access?
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